It's not what you wear but why you wear it.
Johnny Brocklehurst, 28
“Five years ago I started to get fixated in minimalism and decided to simplify my wardrobe. My aim was to only own plain colours and loose, comfortable clothes. I’m the worst decision-maker in the world so this helps me to keep life in order. I’m slowly getting there, I want to end up with only five colours in my wardrobe.
Although I like comfort and functionality above everything else, I guess I’m also a bit vain: if I have too many choices of clothes, I wouldn’t leave the house before 8pm. I overthink everything, it’s a borderline OCD for me. Ozzy Osborn has about a hundred similar t-shirts, that’s the dream.
I was so much better dresser a child. I used to have this amazing yellow mac and loads of different sets of corduroy trousers. I looked great. I also used to dress terribly. I went through this horrible grunge stage, I particularly remember this one pear of baggy trousers by Animal that had an inbuilt belt. It was disgusting, Huge pockets as well. I was able to carry eight bottles of cider.
My dad had a great dress sense in the 70s, he wore all these amazing polo tops, deep colours and fantastic long hair. He looked so relaxed but also always quite sharp. I wouldn’t say this to his face but I do admire his fashion sense.
Working in music industry does affect my style; it’s a continuous source of inspiration. I get to see so many great styles and iconic images that it’s sometimes also intimidating. But in music, especially the genre of music I work with, the style is not that important. A lot of the artists do look incredible, but it’s not the women’s magazine look. I’m not interested in models, they look like aliens and fashion is one-dimensional to me. In music it’s more character driven, beauty comes from the personality, there’s more depth. Angel Olsen, Sharon Van Etten and Julia Holter are examples of this, they are stunning.
Glasses are the most important thing in my style, because it’s been a huge process for me to get right. At first, five years ago, I didn’t want to wear glasses and got really light frames to hide them. That was stupid. You have to go all the way with glasses. After that I went overboard and got myself a massive pair. That was too much. Then I worked it out with Anglo American. The company has been making glasses for over hundred years and I really got into the brand and the story. It’s run by father and son, up in Archway. It’s a mission to get the pair, it’s almost like they don’t want to give them to you. They know what they are doing, so maybe by wearing their glasses I know what I’m doing. I like the idea of finding something for the rest of my life.
Bill Cunningham, the fashion photographer for NYTimes is my icon. He has nailed it with the casual, simple and functional look. He oozes confidence which makes him a bit dapper, too. His style embodies his personality perfectly, and that’s what I think style comes down to, it should embody our personality. Trying too hard is never a good look. I will always remember what a tailor once said to me: you don’t want to be the guy who turns up at a party wearing a purple suit, but you do want to be the guy who turns up wearing a purple tie.”
Words MARIA KIVIMAA
Photography KAROLIINA BARLUND