Larsson & Jennings

April 2014

Introducing Larsson & Jennings, the Anglo-Swedish brand who combine classic British aesthetic and Swedish minimalistic design to create functional and fashionable watches for the discerning man or woman.

The Swiss Made watches are designed with the best in modern watch building techniques, using precision engineering and luxury materials to create the understated statement accessory that anyone and everyone can wear.

Keen to champion the talents of some of it’s many creative wearers, Larsson & Jennings are soon to launch Faces, an online platform on www.larssonandjennings.com, featuring shoots and interviews with inspiring individuals from the brand’s home cities of STHLM and LDN, two of which they have revealed to Alvar readers below.

 

ALICE ASHBY, 27.LDN @BlakeLDN 

Founder of knitwear label, Blake LDN.

When did you start up Blake LDN?

We officially launched at LFW in Sept 2012. Our first full year was 2013.

What were you doing before?

I studied at Central St Martins, then moved to New York to work at Rag & Bone then co founded North Circular before launching Blake LDN.

How did it feel to go out on your own?

It felt exciting, exhilarating and terrifying at the same time but more it just felt right and  finally great getting to design and create my own brand.

Who is the Blake LDN girl?

She is anyone from her 20s – through to her 40s-plus with a clean understated aesthetic who wants well designed functional clothing.

What inspires your designs?

It can be absolutely anything – be a colour, or texture a type of yarn or a whole experience or theme. Its whatever is getting me excited at that time. My friends are always an inspiration too. Luckily they all work in the fashion industry so they inspire me on a daily basis.

How would you define LDN style?

There is an exciting ‘anything goes’ attitude towards style here and it’s the perfect place to be in terms of fashion – LDN is always one step ahead. It is the fashion capital of the world and it is very exciting to be part of that and grow my business from here. There are so many start ups and entrepreneurs and I feel lucky to be a part of that and have those networks available to me.

What do you love most about the city?

It’s big and wonderful! There are so many areas that you can dip in and out of, but at the heart of the city there is a continual buzz.

How would you describe your style?

Despite working in fashion, I’m definitely not a slave to trends. My perfect look at the moment is a combination of Zara and Céline, with a bit of vintage thrown in. I’m always inspired by Phoebe Philo and Stella McCartney – their collections and personal style are so chic and well put together.

What’s next for Blake LDN?

This Autumn/ Winter season sees us increase our stockists list both in London and Internationally. The plan for the future is to continue to gain great boutiques/ department stores around the world whilst building a fantastic shopping platform and webstore for our direct customers. The immediate plan is to grow our collections and offerings within knitwear but I would love to introduce more categories – accessories, leather, RTW who knows! Watch this space!

 

 

ERÏK BJERKESJÖ, 31.STHLM @erikbjerkesjo

Founder at Erik Bjerkesjo / Head of Menswear Production at Acne Studios

How would you describe STHLM style?

I wear a lot of my own handmade shoes and Nike trainers, and black jeans and knitted tees and cardigans, almost always black, Im not sure if that is a STHLM style, but I am comfortable in that style.

What do you think makes Acne so great?

Good production and style combined.

How do you juggle your commitments at Acne and at your own company?

It depends on what I am doing, I am very involved in my own company and its many collaborations on the side, and at Acne I am more a team member, part of the Acne family, doing my best to bring my own experience to a high level.

What inspires your shoe designs?

Music I would say, art and the island I am from, Gotland.

Do you design with someone specific in mind?

I often only think of what I haven’t seen and what I would prefer to wear.

Any personal style icons?

Ingmar Bergman and David Lynch.

What wardrobe staples could you not live without?

I would probably say the shoes I have made myself by hand, they took so long time to make… And maybe my old New York Knicks Tee..

What’s next for Erik?

I am doing new collaborations, for example one with an American sneaker company with production at Balenciaga. New projects and a few exhibitions at two museums in Stockholm, and a documentary film curated by me together with A Magazine.

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See more Faces interviews at www.larssonandjennings.com from May 2014, where the full Larsson & Jennings collection is exclusively available. For free global shipping use LJALVAR at the checkout. Terms and conditions apply. @LarssonJennings

 

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